Thank you for visiting our website. SeaWorld Parks & Entertainment, Inc. and its affiliates (collectively, “SeaWorld” or “we” or “us”), own and operate this website. This Privacy Policy tells you how we collect and use your personal information collected by us through the websites for each of our SeaWorld theme parks, our mobile device (such as iPad, iPhone or Android devices) applications, (“apps”), when calling our Contact Center, or visiting our parks and corporate facilities and otherwise.
If you are using this website, or any of the other SeaWorld services while in the European Economic Area, this Privacy Policy does not apply. Please go to https://www.seaworldparks.co.uk/privacy-policy
This Privacy Policy was last updated on January 1, 2023
Who We Are
SeaWorld Parks & Entertainment, Inc. and its affiliates operate theme parks and entertainment venues throughout the United States of America (“U.S.A.”). This Privacy Policy applies to all personal information (also referred to as personal data or personally identifiable information) collected, processed or used by us, including, without limitation, through the websites for each of our SeaWorld theme parks, our mobile device (such as iPad, iPhone or Android devices) apps, when calling our Contact Center, visiting our parks or corporate facilities, or otherwise interacting with us.
Our corporate group also consists of Adventure Island®, Aquatica®, Busch Gardens®, Discovery Cove®, Sesame Place®, and Water Country USA®. This Privacy Policy applies to the websites for various locations of these theme parks, such as Busch Gardens Tampa and Busch Gardens Williamsburg. It also applies to websites and apps in the following categories:
--Various shopping portals, such as buschgardensshop.com and seaworldshop.com.
--Mobile apps for iPad, iPhone and Android.
--Mini-stores that provide exclusive access to products, such as Print at Work.
--Finally, our policy applies to special purpose sites, such as those that target group sales and hospitality or a special issue, such as wavesofhonor.com.
This Privacy Policy explains our practices with regards to your personal information, the rights you have with regard to our processing of your personal information, and the choices you can make about the way your personal information is collected and used by us.
This Privacy Policy does not apply to any personal information collected from or about any of our employees, applicants or independent contractors. Personal information collected from any such employees, applicants or independent contractors will be protected by our employment policies and handbook.
Back to Top
Collection and Use of Personal Information
SeaWorld understands that protecting and respecting the privacy of your personal information is important. This notice explains the types of information SeaWorld and our service providers collect about you, the purposes for which it will be used, and the period of time it will be retained. “Personal information” means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household.
Depending on the circumstances of your interactions with us, SeaWorld may collect the types of personal information described in this notice about Guests at our parks, Callers to our Contact Center, Visitors to our Websites, users of our mobile apps; Job Applicants, or Investors.
Back to Top
Personal Information We Collect from Guests and Other Consumers
For individuals who visit our websites, our mobile apps or our parks, call in to our Contact Center or otherwise interact with us in some way, SeaWorld collects and processes your personal information as set forth below.
We may collect personal information from the following sources: you; people associated with you, such as people you visit the park with, or in the case of minors, parents; SeaWorld employees or representatives with whom you interact; the interaction you have with our websites, mobile apps or chat bots on the websites and mobile apps; SeaWorld (or service provider) managed systems (including attractions at the park); third-party resellers such as travel agents, hotel staff, ecommerce sites, that offer SeaWorld products and services; data resellers from whom we purchase leads; credit card processors / providers; companies that you have registered with to confirm your status for special discounts (e.g., military status); digital marketing platforms; social media sites, including rating/review sites; the devices you use to access our websites and mobile apps; turnstiles in the park; connecting to the SeaWorld computing infrastructure; video cameras in our parks or corporate offices; use of a SeaWorld wireless network; emergency services personnel; fraud prevention systems; and point of sale systems, including kiosks in our parks.
Some of the personal information we collect information constitutes “personal information” or “sensitive personal information” under the California Consumer Privacy Act of 2018 (“CCPA”) and the California Privacy Rights Act of 2020 (“CPRA”) or “personal data” or “sensitive data” under the Virginia Consumer Data Protection Act (“VCDPA”), the Colorado Privacy Act (“ColoPA”), the Connecticut Act Concerning Personal Data Privacy and Online Monitoring (“CTDPA”), Utah Consumer Privacy Act (“UCPA”), or other similar state laws.
In particular, within the last twelve (12) months, we collected (whether directly, indirectly (e.g., by observing your actions on our websites) or from third parties) the following types of personal information, including the categories of “personal information” or “sensitive personal information” under the CCPA and CPRA or “personal data” or “sensitive data” under the VCDPA, ColoPA, CTDPA, UCPA or other similar state laws, listed in the table below. The table below also includes our expected retention period (subject to any legal obligation to hold any such information for a longer period) and whether or not we have disclosed such information to third parties for a “business purpose,” “sold” or “shared” the information as such terms are defined in the CCPA and CPRA.
|
Personal Information Category
|
Examples
|
Retention Period
(in absence of a deletion request or legal requirement)
|
Disclosed for a Business Purpose
|
Sold or Shared for Cross-Context Behavioral Advertising
|
|
Identifiers
|
A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.
|
6 years after last use
|
Yes
|
Sold and Shared to analytics providers, advertising platforms, marketing companies, purchased lead providers and co-marketing partners
|
|
California Customer Records Personal Information
|
A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.
Some Personal Information in this category may overlap with other categories.
|
2 years from creation of record
|
Yes
|
Sold and Shared to analytics providers, advertising platforms, marketing companies, purchased lead providers and co-marketing partners
|
|
Protected classification characteristics under California or other state law or federal law
|
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, or genetic information (including familial genetic information).
|
6 years after last use
|
Yes
|
Not Sold or Shared
|
|
Commercial information
|
Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
|
2 years from creation of record
|
Yes
|
Sold and Shared to analytics providers, advertising platforms, marketing companies, purchased lead providers and co-marketing partners
|
|
Biometric information
|
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.
|
N/A
|
No
|
N/A
|
|
Internet or other similar network activity
|
Browsing history, search history, or information on a consumer’s interaction with a website, application, or advertisement.
|
May vary by cookie and your browser settings. Typically 30-90 days from your visit to our website.
|
Yes
|
Sold and Shared to analytics providers, advertising platforms, marketing companies, purchased lead providers and co-marketing partners
|
|
Geolocation data
|
Physical location or movements.
Does not include precise geolocation, which is Sensitive Personal Information.
|
6 years after last use
|
Yes
|
Not Sold or Shared
|
|
Sensory data
|
Audio, electronic, visual, thermal, olfactory, or similar information.
|
6 years after last use
|
Yes
|
Not Sold or Shared
|
|
Professional or employment-related information
|
Current or past job history or performance evaluations.
|
6 years after last use
|
Yes
|
Not Sold or Shared
|
|
Inferences drawn from other personal information
|
Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
|
6 years after last use
|
Yes
|
Sold and Shared to analytics providers, advertising platforms, marketing companies, purchased lead providers and co-marketing partners
|
We may collect the following categories of Sensitive Personal Information to use for the following purposes:
|
Sensitive Personal Information Category
|
Examples
|
Retention Period
(in absence of a deletion request or legal requirement)
|
Disclosed for a Business Purpose
|
Sold or Shared for Cross-Context Behavioral Advertising
|
|
Government identifiers
|
Social security, driver’s license, state identification card, or passport number
|
N/A
|
No
|
N/A
|
|
Complete account access credentials
|
User names, account numbers, or card numbers combined with required access/security code or password
|
N/A
|
No
|
N/A
|
|
Precise geolocation
|
N/A
|
While the consumer has the location feature turned on in the apps.
|
Yes
|
Not Sold or Shared
|
|
Racial or ethnic origin
|
N/A
|
N/A
|
No
|
N/A
|
|
Religious or philosophical beliefs
|
N/A
|
N/A
|
No
|
N/A
|
|
Union membership
|
N/A
|
N/A
|
No
|
N/A
|
|
Genetic data
|
N/A
|
N/A
|
No
|
N/A
|
|
Mail, email, or text messages contents not directed to us
|
N/A
|
N/A
|
No
|
N/A
|
|
Unique identifying biometric information
|
N/A
|
N/A
|
No
|
N/A
|
|
Health, sex life, or sexual orientation information
|
N/A
|
7 years from collection
|
Yes
|
Not Sold or Shared
|
Personal Information We Collect from Investors
In addition to guests or other consumers, we also collect personal information from our investors. For investors, SeaWorld collects and processes your personal information as set forth below.
We may collect the following categories of personal information and sensitive personal information of investors from the following sources: you, the interaction you have with our investor website, and the financial institutions that manage your ownership of SeaWorld stock; and the interaction you have with our investor website and the devices you use to access that website.
In particular, within the last twelve (12) months, with regard to investors, we collected the following types of personal information, including the categories of “personal information” under the CCPA and CPRA or “personal data” under the VCDPA, ColoPA, CTDPA, UCPA or other similar state laws, listed in the table below. The table below also includes our expected retention period (subject to any legal obligation to hold any such information for a longer period) and whether or not we have disclosed such information to third parties for a “business purpose,” “sold” or “shared” the information as such terms are defined in the CCPA and CPRA. We do not collect any sensitive personal information of investors.
|
Personal Information Category
|
Examples
|
Retention Period
(in absence of a deletion request or legal requirement)
|
Disclosed for a Business Purpose
|
Sold or Shared for Cross-Context Behavioral Advertising
|
|
Identifiers
|
A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.
|
6 years after last use for non-stock ownership records.
Stock ownership records retained permanently.
|
Yes
|
Not Sold or Shared
|
|
Commercial information
|
Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
|
2 years from creation of record for non-stock ownership records.
Stock ownership records retained permanently.
|
Yes
|
Not Sold or Shared
|
|
Internet or other similar network activity
|
Browsing history, search history, or information on a consumer’s interaction with a website, application, or advertisement.
|
May vary by cookie and your browser settings. Typically 30-90 days from your visit to our website.
|
Yes
|
Not Sold or Share
|
For the purposes of this Section, “personal information” does not include publicly available information from government records, lawfully obtained, truthful information that is a matter of public concern, deidentified or aggregated consumer information or information specifically excluded from the scope of applicable data protection laws, such as health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data or other biomedical research study or personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), the Federal Farm Credit Act of 1971, and the Driver’s Privacy Protection Act of 1994.
With regard to geolocation data collected through our mobile apps, when you download the particular mobile app, we may ask your permission to track your precise, real-time location. If you consent, we may track your location even when you are not using the mobile application. You may change your location-tracking preferences at any time through the settings on your device or through the settings section in the particular mobile app. Please note that because of technology limitations, such location-tracking services may be erroneous, inaccurate, incomplete or time-delayed.
If you would like more information about what may be considered a “sale” or “sharing” of personal information and, to the extent provided by applicable state law, to opt-out of such a sale or sharing, please select this link: Do Not Sell or Share my Personal Information. SeaWorld does not knowingly “sell” or “share” the information of individuals under the age of 16 without an affirmative authorization.
Additionally, with regard to all individuals, your personal information could be relevant during the investigation of an incident or complaint or when a SeaWorld hotline report is filed. In such instances, your personal information could be used for internal investigative purposes or, if legally required to do so, personal information may be disclosed to and used by government entities.
From time to time, SeaWorld may run contests or promotions offering our guests or other consumers special deals, coupons, discounts, chances to win contests, and other prizes. These contests and promotions may involve third parties. In order to participate in these contests or promotions, SeaWorld may collect and process certain personal information about you including your first and last name, email address, postal address, date of birth, photos of yourself and family members, and other personal information required for the particular promotion. We use this information for the purposes of running the contest or promotion and to help us better understand how we can design and market our product for you and others. This information may also be shared with any relevant third-party promotional partners involved in the specific contest or promotion for which you choose to sign-up. These third parties may use your information to contact you in order to provide you with more information about their company and with further opportunities to make additional purchases. Please remember that SeaWorld cannot be responsible for the information which you choose to disclose to third parties. If you wish to discontinue participating in a contest or promotion, you may contact us by email at [email protected].
Also, at some of our parks, there are third-parties (e.g., artisans) who offer services to guests and collect personal information to do so. These third-parties are not under our direct control. As a result, you should refer to their privacy policy to learn how the personal information you provide to them is used and with whom it may be shared.
SeaWorld may provide aggregate (statistical) information about our customers, sales, online traffic patterns and related data to companies that may help us improve our business and services, but these statistics do not include any personal information.
Back to Top
How We Disclose Your Information
We engage other companies, including, without limitation, certain of our affiliates and subsidiaries (“Agents”), to perform certain services on our behalf. We may disclose your personal information with these Agents to perform the services, and, in fulfillment of the services, these Agents may disclose Personal Data collected on our behalf with us. Pursuant to written agreements with these Agents, which agreements afford appropriate, and all required, protections of your personal information, we use these Agents to provide the following services on our behalf:
- email services;
- consumer relations, including consumer complaint response services;
- third-party sales channels if you purchase our products or services through another company;
- analytics providers, which may considered a “sale” or “sharing” under California privacy laws;
- hotels that you make reservations for through a SeaWorld website or app;
- credit card processors if you make a purchase using a credit card;
- advertising platforms, marketing companies, purchased lead providers and co-marketing partners for advertising products and services, which may be considered a “sale” or “sharing” under California privacy laws.
- third-party in-park retailers or service delivery parties;
- shipping companies if you request your in-park purchases to be shipped;
- charitable organizations if you direct us to donate on your behalf;
- governmental entities as required;
- external medical staff or benefits providers if there is an incident requiring medical attention at our parks, offices or other locations;
- legal representation, including with regard to prevention harm to our company, its subsidiaries, our products or services or a person or property (e.g., fraud prevention);
- investor relations, financial services firms and corporate financial accounting and management personnel; and
- shareholder record-keeping, notice, transfer agent and other investor relation services.
All of our Agents are bound by contract to refrain from using your personal information for any purpose other than providing the applicable service to us. We are liable to you for our Agents’ appropriate processing of your personal information in a manner consistent with this Privacy Policy and applicable data privacy laws and regulations.
As described above, we use Agents to manage our advertising on other websites (See the Digital Advertising & Cookies section below). These Agents may use cookies or similar technologies in order to provide you with advertising based upon your browsing activities and interests. Any personal information gathered by these Agents is not provided by the Agents to SeaWorld. It is only used by the applicable Agent pursuant to its own privacy policies.
In addition to disclosures described above, we may disclose or transfer personal information in connection with, or during negotiations of, any merger, acquisition, spin-off, sale of company assets, product lines or divisions, any financing or any similar transaction. We may also disclose personal information to prevent damage or harm to us, our services or any person or property, if we believe that disclosure is required to meet national security or law enforcement requirements, or in response to a lawful request by public authorities. Except as described in this Privacy Policy, we will not otherwise disclose personal information to any third parties unless you have been provided with an opportunity to opt in to such disclosure.
Except as described herein, SeaWorld does not sell or share the personal information it collects to any unrelated third parties (who are not Agents) so that they may send you commercial promotions or unsolicited offers for unrelated products or services. If you would like more information about our disclosure of your personal information to third parties, please contact us using one of the options described below.
How we safeguard your information
We follow applicable laws and requirements to protect your information. SeaWorld uses physical, electronic, and administrative safeguards designed to protect your personal information from loss, misuse, alteration, theft, unauthorized access, or unauthorized disclosure. We evaluate these safeguards on an ongoing basis to help minimize risks from new security threats as they become known. However, as is the case with all websites, we unfortunately are not able to guarantee 100% security for data collected through our public websites.
Back to Top
Transfer of your information
This website and our apps are based in the United States. When you provide information, you are providing such information to the United States. If we transfer your information outside of the United States, we will only transfer this information in compliance with applicable law. By submitting your personal information, you are agreeing to this transfer, storing or processing. As such, please note that there may be different standards that apply to how your information may be used and protected than the standards in place in your country. SeaWorld has put in place safeguards to ensure that your data is safeguarded and protected. This includes obtaining written contractual assurances from third parties assisting SeaWorld with its websites or apps or from third parties that are otherwise given access to your personal information and other data that require them to adopt standards that ensure an equivalent level of protection for your data as that adopted by SeaWorld.
Back to Top
Digital Advertising & Cookies
SeaWorld uses cookies and similar technologies on both our websites and mobile apps. A cookie is a small text file that is sent by a website, accepted by a web browser, and then placed on your hard drive. We use the information gathered by cookies and similar technologies to improve our products and your experience on our websites by evaluating the use of our website, products and services, to personalize content and ads, to provide social media features and to analyze our traffic.
We also employ various different advertising or remarketing tools, technologies and services that serve you targeted advertisements to make your online experience more focused to your interests. These tools, technologies and services, which include DoubleClick cookies and analytics, advertising and tag management software, collect and analyze certain types of information, including cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behavior and usage information, feature use metrics and statistics, usage and purchase history, MAC Address, mobile unique device ID, and other similar information.
Remarketing allows us to serve you with an advertisement when you visit other websites or mobile apps after having visited one of our websites or mobile apps. This means that websites or mobile apps that are not controlled by us, including Google, will show our ads when you visit their websites. It also means that other advertisers, including Google, will show their advertisements on our websites.
Cookies also help us analyze use of our site, and better aggregate useful information when site users provide feedback about our sites or parks. We also share the information as described in the Collection and Use of Personal Information section.
If you prefer that we not use cookies or other technology for any purpose other than the functionality of our sites, please feel free to set your preferences by clicking here.
If you would like to opt out more broadly from interest-based advertising, such as the remarketing described above, or cross-context behavioral advertising, please use the tools available at the Digital Advertising Alliance WebChoices page at Optout.aboutads.info and the Network Advertising Initiative’s opt-out page at http://optout.networkadvertising.org. Please note that you may continue to receive generic ads.
You can also directly control cookie settings in your browser by following the instructions provided by the supplier of the browser. Remember that disabling cookies is browser specific. If you log on using Internet Explorer and disable the cookies, you must also disable cookies in Chrome if you use that browser at a different time:
Google Chrome: https://www.google.com/chrome/browser/privacy/
Mozilla Firefox: https://www.mozilla.org/en-US/privacy
Internet Explorer: https://support.microsoft.com/en-us/help/17479/windows-internet-explorer-11-change-security-privacy-settings
Some browsers have incorporated “Do Not Track” (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. Because there is not a common understanding of how to interpret the DNT signal, our websites do not currently respond to browser DNT signals. Instead, you can use the range of other tools listed above to control data collection and use.
Except in the case of analytics cookies, remarketing and other features of Google Display Advertising described above, our website and mobile apps do not track your use across multiple websites other than the affiliated websites included within this Privacy Policy, however, other websites and mobile apps to which we link may. Please review their privacy policies to understand how you may be tracked.
Back to Top
Your Rights Regarding Your Personal Information
As provided under applicable data privacy or data protection laws or regulations, you may have the following rights with regard to your personal information: (i) the right to access and know; (ii) the right to rectification (i.e., correction); (iii) the right to erasure (i.e., deletion); (iv) the right to restrict processing; (v) the right to object to processing; (vi) the right to opt out of certain processing; (vii) the right to data portability; and (viii) the right to withdraw consent. If you have such rights, you may exercise any of these rights by contacting us:
• Through this website
• By calling 1-800-425-8622, or
• By visiting the Guest Services department at any of our parks.
You may also have the right to lodge your complaints with the applicable legal authorities, including, without limitation, the California Privacy Protection Agency.
SeaWorld will respond to your requests in accordance with, and within the appropriate timeframe determined by, the applicable law governing the use of the given personal information. In most cases, SeaWorld will respond to requests within one month; provided, however, if the request is complex, SeaWorld may extend its response time in accordance with applicable law.
As applicable, certain state privacy laws, such as the CCPA, CPRA, ColoPA, VCDPA, CTDPA, and UCPA provide their residents, respectively, with specific rights regarding their personal information.
- Access to Specific Information and Data Portability Rights. You have the right to request that we disclose certain information to you about our collection and use of your personal information and sensitive personal information. Once we receive and verify your request (please see Subsection Exercising Access, Data Portability, Correction, and Deletion Rights below for more information), we will disclose to you, as applicable:
- The categories of personal information and sensitive personal information we collected about you.
- The categories of sources for the personal information and sensitive personal information we collected about you.
- Our business or commercial purpose for collecting, selling, or sharing that personal information and sensitive personal information.
- The categories of third parties with whom we disclose that personal information and sensitive personal information.
- The specific pieces of personal information and sensitive personal information we collected about you (also called a data portability request).
- If we sold or disclosed your personal information and sensitive personal information for a business purpose, two separate lists disclosing:
- the personal information and sensitive personal information categories that we sold and for each category identified, the categories of third parties to whom we sold that particular category of personal information or sensitive personal information; and
- the personal information and sensitive personal information categories that we disclosed for a business purpose and for each category identified, the categories of third parties to whom we disclosed that particular category of personal information or sensitive personal information.
- Correct Specific Information. You may have the right to request that we correct inaccurate personal information about you. Once we receive and verify your request (please see Subsection Exercising Access, Data Portability, Correction, and Deletion Rights below for more information), we will use commercially reasonable efforts to correct the information to comply with your request. This right is not afforded to residents of Utah.
- Deletion Request Rights. You have the right to request that we delete any of your personal information or sensitive personal information that we collected from you and retained, subject to certain exceptions. Once we receive and verify your request (please see Subsection Exercising Access, Data Portability, Correction, and Deletion Rights below for more information), we will delete (and direct our service providers to delete) your personal information or sensitive personal information from our records, unless an exception applies. In responding to your request, we will inform you whether or not we have complied with the request, and, if we have not complied, provide you with an explanation as to why.
A service provider shall not be required to comply with a deletion request submitted by the consumer directly to the service provider.
We may deny your deletion request if retaining the information is necessary for us, or our service provider(s), to:
- Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
- Help to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for those purposes.
- Debug products to identify and repair errors that impair existing intended functionality.
- Exercise free speech, ensure the right of another consumer to exercise his/her free speech rights, or exercise another right provided for by law.
- Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
- Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
- Comply with a legal obligation.
- Limit Use and Disclosure of Sensitive Data. Consumers have the right, at any time, to direct SeaWorld to limit our use and disclosure of your sensitive personal information to use which is necessary for certain purposes enumerated in applicable law (“Enumerated Purposes”). To the extent we use or disclose your sensitive personal information for purposes other than the Enumerated Purposes (described below), you would have the right to limit such use or disclosure. Currently, we do not use sensitive personal information for purposes other than the Enumerated Purposes. To the extent applicable, you may also have the right to withdraw consent you provided for our use and disclosure of your sensitive personal information.
The Enumerated Purposes include the following:
- To perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services.
- To detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information, including sensitive personal information.
- To resist malicious, deceptive, fraudulent, or illegal actions directed at us and to prosecute those responsible for those actions.
- To ensure the physical safety of natural persons.
- For short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumer’s current interaction with us, provided that we will not disclose the Sensitive Personal Information, to another third party and will not use it to build a profile about the consumer or otherwise alter the consumer’s experience outside the current interaction with us.
- To perform services on behalf of us, such as maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of our business.
- To verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured by, manufactured for, or controlled by us.
- For purposes that do not infer characteristics about you.
- Personal Information Sales and Sharing Opt-Out and Opt-In Rights.
Pursuant to applicable law, you have the right to direct us to not sell or share your personal information at any time (the “right to opt-out”). As used herein, “share” refers to sharing for purposes of cross-context behavioral advertising or targeted advertising, as contemplated under applicable law, such as the CPRA, VCDPA, ColoPA, CTDPA, and UCPA.
We do have actual knowledge that we sell or share the personal information of consumers under 16 years of age. We will not sell or share the personal information of consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the “right to opt-in”) from either the consumer who is between 13 and 16 years of age, or the parent or guardian of a consumer less than 13 years of age. Consumers who opt-in to personal information sales or sharing may opt-out of future sales or sharing at any time.
To exercise the right to opt-out, you (or your authorized agent) may submit a request to us by visiting the following Internet Web page link:
DO NOT SELL OR SHARE MY PERSONAL INFORMATION
You may also exercise the right to opt-out using an opt-out preference signal in a format commonly used and recognized by businesses, such as through an HTTP header field. When we receive an opt-out preference signal, we will treat it as a valid request to opt-out of the sale or sharing for that browser or device sending the signal, and, if known, for the consumer.
Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales or sharing. However, you may change your mind and opt back in to personal information sales at any time by contacting us:
• Through this website
• By calling 1-800-425-8622, or
• By visiting the Guest Services department at any of our parks.
You do not need to create an account with us to exercise your opt-out rights. We will only use personal information provided in an opt-out request to review and comply with the request.
- Exercising Access, Data Portability, Correction and Deletion Rights. To exercise the access, data portability, correction, and deletion rights described above, please submit a consumer request to us through one of the following:
• Through this website
• By calling 1-800-425-8622, or
• By visiting the Guest Services department at any of our parks.
When you use a request method above, we will request certain information for verification purposes, such as your name, address, and e-mail address. We will use this information to verify this is a permitted request, such as by matching your name and address with information in our records. Depending on the type of request, we may require a certain number of data points to allow for verification.
Only you, or a person properly authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.
An authorized agent may make a request on your behalf using the request methods designated above. Additionally, if you use an authorized agent to submit a consumer request, we may require the authorized agent to provide proof that you gave the agent signed permission to submit the request. We may also require you to verify your own identity directly with us or directly confirm with us that you provided the authorized agent permission to submit the request.
You may only make a consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:
- Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized agent of such person.
- Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.
We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
If we deny your request, you may have the right to appeal our decision. Further, if you appeal and your appeal is denied, you may the right to complain to your state’s attorney general. You may appeal your decision by contacting us at [email protected] or 1-800-425-8622 (toll free).
For instructions on exercising sale or sharing opt-out rights, see Personal Information Sales and Sharing Opt-Out and Opt-In Rights.
- Response Timing and Format. In accordance with applicable law, we endeavor to respond to consumer requests within forty-five (45) days of its receipt. If we require more time (up to 45 additional days), we will inform you of the reason and extension period in writing. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.
The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
- Non-Discrimination. We will not discriminate against you for exercising any of your rights. Unless permitted by applicable laws, in connection with you exercising your rights, we will not:
- Deny you goods or services.
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
- Provide you a different level or quality of goods or services.
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
However, we may offer you certain financial incentives permitted by applicable laws that can resultin different prices, rates, or quality levels. Any legally-permitted financial incentive we offer will reasonably relate to your personal information’s value to us and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.
For example, SeaWorld offers displays of daily discounts on its websites for individuals who provide an email address for marketing purposes. If an individual does not provide an email address, these same daily discounts will still be available. If an individual has provided an email address and no longer wishes to receive email communications, they may opt out at any time by clicking on the ”Unsubscribe” link found in the emails or newsletter that we send to you or by contacting us by sending an email to [email protected], or write to us at: PO Box 690129, Orlando, FL 32869, ATTN: Privacy.
Also, SeaWorld may on occasion offer discounts, gift cards, sponsor contests and sweepstakes to incent individuals to provide their personal information, which we then use for marketing purposes. These offerings may involve the collection and processing of some or all of the following categories of personal information: identifiers, legally-protected information, sensitive personal information, commercial information, sensory information, or social media postings. Any permitted financial incentive we offer related to these discounts, gift cards, contests or sweepstakes will reasonably relate to the value to us of your personal information. The terms of each of these offerings, as well as the method to opt-in to the incentive, and the right to subsequently opt-out will be provided specific to each offering.
- Other California Privacy Rights. California Civil Code Section § 1798.83 permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make these requests, please send an email to [email protected], or write to us at: PO Box 690129, Orlando, FL 32869, ATTN: Privacy.
Custom Audience Targeting
When you sign up for any SeaWorld email marketing or newsletter list, you expressly give us permission to provide your email address to Facebook for use solely in connection with its Custom Audience Targeting program. Facebook will match your email address to its database and will display advertisements for SeaWorld parks and services on your Facebook portal. If you do not wish to see such targeted advertisements, you may update your preferences by using the “Unsubscribe” link found in the emails or newsletter that we send to you or by contacting us by email at [email protected].
Back to Top
Our Commitment to Children’s Privacy
The SeaWorld websites are not intended for use by children under the age of 13 or any children outside the United States. SeaWorld does not market any of its products online for children under the age of 13, nor does SeaWorld design its online applications, advertisements and other features to attract an audience of children under the age of 13. Although certain pages within the website may reference “kids,” “children,” or “students,” SeaWorld strictly intends for such portions of the website to be used only by adults (such as parents and teachers) or children residing in the United States of the age 13 or older.
SeaWorld does not share information obtained from minors with other companies for their own use. The third parties who may have access are those assisting us with, or cosponsoring, our order fulfillments, bookings or registrations, such as for purposes of filling orders, camp registrations or processing payments. We do not share a child’s information with blogs or other sites where the information would be publicly accessible. We may collect limited information for a one-time contact. In such a situation, we do not keep the information, nor disclose it or use it for any other purpose.
If SeaWorld should inadvertently collect information from a child under the age of 13, or from a minor outside of the United States, we delete that information, except to the extent needed to seek verifiable parental consent from the minor’s parent or legal guardian. When verifiable parental consent is obtained, we collect only that personal information from a minor that is relevant to the registration or purchase. We protect the information with security safeguards and confidentiality measures that are commensurate with the sensitivity of the information. Parents or legal guardians have the right to review their child’s personal information, delete it, or withdraw permission to allow further collection or use of that information.
Back to Top
Links to other websites
Our websites may contain links to sites operated, controlled, and maintained by independent third parties. We do not control the use of information you may provide to such third parties. If you access other websites using the links provided in our websites, the operators of the third-party sites may collect information from you that will then be used by them in accordance with their own privacy policies, not ours. Those policies may differ from ours. It is your responsibility to familiarize yourself with privacy policies on this website and other websites.
Back to Top
Changes to this Privacy Policy
As we continue to provide additional services, and as the privacy laws and regulations evolve, it may be necessary to revise or update this Privacy Policy. If we make any material changes to this Privacy Policy, we will prominently make available a notice of such changes to this Privacy Policy or the revised Privacy Policy (e.g., by posting on the website(s) covered by it, on a mobile app’s download or landing pages, etc.). Your continued use of this website following the posting of changes constitutes your acceptance of such changes. To the extent required by applicable law, we will contact you with regard to changes to this Privacy Policy.
Back to Top
How to Contact Us
If you have any questions or need to access this Privacy Policy in an alternative format due to having a disability, please contact us by email at [email protected] or by mail at: PO Box 690129, Orlando, FL 32869, ATTN: Privacy.
Back to Top
Governing Law
This Policy is governed by the laws of the State of Florida, U.S.A. without giving effect to any principles of conflicts of law.
Back to Top